Clario
Company DNA engine / for It's Today Media

Marketing that sounds human, not like AI.

Clario reads your business, sequences its Company DNA, and builds a full channel plan where every asset is written in your voice and scored for authenticity, so it never ships as slop.

Or paste any ad and score it for AI slop

63% of consumers are less likely to buy from a brand using AI-generated ads. Verified human trust is the moat.

Verified marketing research, 2026. It is exactly the problem Clario is built to solve.
How it works

Three steps from a URL to a plan that sounds like you.

01

Feed it your signals

Drop in your website, your X or LinkedIn, an uploaded plan, or just describe the business. Any combination works.

02

Sequence the DNA

Clario distills your Company DNA: voice, identity, and the story you tell. Not a persona template, your actual character.

03

Get a humanized plan

A channel-by-channel plan with honest budget, ROI, and KPIs, plus creative written in your voice and scored so it reads human.

Every channel. Your voice. Scored for authenticity.

TV, radio, search, social, native, email, SMS, SEO, GEO, community, and more. Recommended budget, honest ROI ranges, KPIs, and three-plus humanized creative ideas per channel.

Start sequencing Or add Clario to your editor as an MCP server